Pick Ontario Freshness

The Pick Ontario Freshness marketing strategy is an umbrella campaign that drives consumer demand and interest in ALL Ontario food promotions.  It encourages consumers to be aware of the breadth, depth and variety of the fresh food Ontario has to offer, and purchase those foods in grocery stores, farmers’ markets and restaurants across the province.

Launched in June, 2007 the strategy includes:

• A consumer awareness advertising campaign designed to increase interest and demand for fresh, high-quality Ontario foods;
• An expansion of the Foodland Ontario program to include deli, fresh meats, dairy, baked goods, as well as fruits and vegetables, building to identify more products in stores and in farmers’ markets;
• Boosting the Savour Ontario dining program to promote Ontario foods in fine and vacation dining establishments, presented in conjunction with the Ministry of Tourism and the Ontario Tourism and Marketing Partnership Corporation.

Everyone can participate in the Pick Ontario Freshness strategy… From the restaurant industry to agri-food producers, grocery stores and consumers.  We all have a role to play in selecting and promoting  Ontario foods.